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Truth be told, there are dozens of products out there that make social media pretty simple. Read the full article: 7+ Buffer Al...

Truth be told, there are dozens of products out there that make social media pretty simple. Read the full article: 7+ Buffer Alternatives | Best Social Media Schedulers ▸ https://lttr.ai/YzA9 #ShanePerryMarketing #SocialMedia #7BufferAlternatives #BusinessOwner



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Five tips for hiring the best web designers in Maui

A great website can speak 1000 words in a matter of seconds. From helping potential customers find you and understanding your brand, a solid website designer will help you position your business as an authority in your niche. Let’s take a look at five tips for hiring the best web designers in Maui.

1. List Your Requirements
2. Find a Local Company
3. Look for Professionalism
4. Delivers on Time
5. On a Reasonable Budget

Let’s look more in-depth into these subjects.

1. List Your Requirements

What exactly are you looking for in a local web designer you want to work with? Contact and talk to them personally to measure their way of personalizing your site and business. One thing to look for is, are they flexible and willing to listen to your needs? Ensuring that your business and the web designer are moving in the same direction brings sure success that you hit your main website goals together.

2. Find a Local Company

There are many ways to locate web designers in Maui. It can be done through referrals from your friends or online platforms such as message boards and review sites or just by Googling. These are all excellent resources, but once you’ve found someone, you must dig deeper. It is important to look up background experience and review some of the websites the design business has worked on.

This will give you a clear indication of the kind of person or company you’re handing your web design project over to. Unfortunately, many people dabble in web design and don’t necessarily have the background needed to build your site successfully.

In fact, non-experts can actually harm your site. Your site may be penalized in search engines by performing practices that are not up to professional code. This can result in your site becoming unsearchable in popular search engines. If you don’t want that to happen, check out the work we can do for you here.

3. Look for Professionalism

Continuing. There is a big chance you’ll find a professional who has created great websites. If you do, they sure have good references who you can actually contact. These are employers who can tell you the level of professionalism
of your candidate. Hire a website designer who can focus on putting your branding first.

The worst thing that can happen is hiring a design that doesn’t know branding or web design code. This can totally ruin your business growth in the short and long run.

4. Delivers on Time

It’s not easy to predict a realistic timeline for website development. Remember that it’s not how quickly a person can build a website. A person that builds sites often can typically give you a timeline. This is a good indicator that they know how long it will take to build you a site. Look for a person or company who knows how to break up the project into phases so that you can see the process and make changes as they build it.

5. On a Reasonable Budget

While well-seasoned web designers believe in their level of expertise and may require a standard budget, some put quality effort into the project’s entire presentation before their price. Negotiation is fine. Ask for the web designer’s typical charges to determine if your budget falls into that range.

If you’re looking to create a great website, you have to understand what you need and what software will work. Budgeting is a good practice but remember that most web designers charge differently based on how big the site is and what software will be involved.

That’s our quick five tips for hiring a Maui web designer. If you like these tips, be sure to share it on your social media platform. Talk to you next time!

– The Shane Perry Marketing Team

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Squarespace vs. WordPress in 2020 | Which Website Builder is Best: https://t.co/j7wrhjGuRR #ShanePerryMarketing #Squarespace #W...

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And you've probably tried a tool or two to help you out. Read more 👉 https://t.co/4xpEDHLf0U #ShanePerryMarketing #SocialMedia...

And you've probably tried a tool or two to help you out. Read more 👉 https://lttr.ai/YgTs #ShanePerryMarketing #SocialMedia #7BufferAlternatives #BusinessOwner



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What is SEO and How Does SEO it Work? https://shaneperrymarketing.com/blog/how-does-seo-work/ #shaneperrymarketing #socialmedia #SEO #digitalmarketing

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What is SEO and How Does SEO it Work?

What is SEO and How Does it Work?

In this blog post, we’ll cover what SEO is and how you can use it to increase traffic to your blog. In a recent survey, many of you asked us to create content to increase traffic for your website. One of the best ways to do that is to optimize your site for search engines. In this post, we’ll cover everything you need to know to get started with SEO. And by following the tips, you could easily add 1,000 more visitors to your website in a month.

The Basics

So let’s dive in. If you’ve researched how to increase traffic to your website, you’ve probably seen everybody talking about “Improve your SEO” on your site, but what does that really mean? Seo stands for Search Engine Optimization or just how easy it is for Google to find your website. Now there are several different search engines out there. There are search engines like Bing and Yahoo, Yandex, but 90% of searches are done on Google.

So that’s usually what we’re talking about when we say search engines. Basically, search engines go out and scour the web to find pages and index them in their catalog. It’s very similar to when you have a book, and at the end of the book, you have an index where it tells you where everything was discussed and the location. That’s pretty much Google and their indexing system as well on the web in the cloud. So let’s take a look at an example.

SEO Examples

Now,  a typical search page with results starts with ads listed at the top. This is what’s known as a knowledge graph and what it’s doing is it’s pulling in a result that might be further down on the page. Since Google thinks it’s answering the query really well, it’ll get shown up here as well as down further on the page. Then below all of that, you have organic results. Typically they’re about ten organic results on one page, and organic listings mean that these results aren’t paid at all.

They show up on Google because they’ve done a good job telling Google that this page is about this particular query. You have people also ask area, which shows the related searches that people will do on this topic. Now, fewer than ten percent of people will actually ever click on the next page. If they don’t find what they’re looking for on the first page, they’ll adjust their search criteria, and that’s why Google added in this ‘People Also Asked’ area, and here’s the biggest why SEO is so important for your website.

Learn more about local SEO here.

Relevancy

This first position usually gets the bulk of the clicks, between 35% and 40%. The second will get between 15% and 20%, and then the third position will get around 10%. That’s why it’s so important to make sure that your website is first on Google. But, how does Google even determine what should go on the first page? The biggest factor is relevancy. You want to make sure that your website is exactly what the searcher is looking for when they’re searching Google. Now Google uses over 200 factors to determine what’s relevant in their algorithms. There is no way that we’re going to be able to cover all of those, but if we can concentrate on a few, then we have a fighting chance to get seen in the search results.

In addition to relevance, you’ll also want to make sure that your site is useful. All that means is that when a user clicks on your site, the information they’re looking for is easily found. Think about the last time you searched. If you went to a page that you thought had the answer, but you had a hard time finding it on the page, did you stick around? Most people will click back and look for a different answer. So make sure that your site is also useful and that you’ve arranged the answers for the topic in a meaningful way that’s easier for readers to find what they’re looking for.

On-Page VS Off-Page

There are two main ways that you can work on SEO on your website, and they’re called on-page SEO and off-page SEO. On-Page SEO is simply telling Google and the reader that you have everything that they’re looking for. You have all the indicators that they’re looking for, and really, this means you have all the right keywords on your site. Now, on-page SEO is easier to deal with because most of the changes needed are within your control.

On-Page

For instance, if your site is is about barbeque, then you want to make sure that your site has the right keywords in the title, in the body, in the image descriptions. It also means you have supporting keywords in it like BBQ recipes, grill temperatures, types of meat, best BBQ grills and everything else that is related to that topic.

Off-Page

With Off-Page SEO, that means that you are making sure that other websites are linking back to you. These are called backlinks. Off-Page SEO is a little bit more out of your control because you’re relying on other people to believe that your site is worthy of a link. If you’re writing great content and networking with your industry or your topic area, then it shouldn’t be a problem.

If you don’t know where to start with the optimization of your own website check out how we can help you with our SEO services page.

Now we want to let you know, as we go through this SEO process, just realize that search engine optimization does take time. And sometimes it can be a little frustrating when you do not see the results fast. But if done properly, the results from your SEO efforts can last months or even years, depending on the topic you’re in.

Now that you know a little bit about what SEO is and how it can improve your site’s traffic, go out and start implementing what you learned. Get more awesome and in-depth digital marketing tips on our blog here.

The post What is SEO and How Does SEO it Work? appeared first on Shane Perry Marketing.

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So I'm not actually going to determine a winner, but depending on your use case and skill level, either one is an awesome option...

So I'm not actually going to determine a winner, but depending on your use case and skill level, either one is an awesome option for building your website. Read more 👉 https://lttr.ai/YKuG #ShanePerryMarketing #Squarespace #Wordpress



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7+ Buffer Alternatives

Home: https://podcasts.bcast.fm/the-marketing-podcast

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Services: https://shaneperrymarketing.com/social-media-marketing/

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7+ Buffer Alternatives | Best Social Media Schedulers https://t.co/0htHYk22Kt #shaneperrymarketing #socialmedia #SEO #digitalma...

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7+ Buffer Alternatives | Best Social Media Schedulers

7+ Buffer Alternatives

It’s no easy feat being an all-star social media manager plus a business owner at the same time. And you’ve probably tried a tool or two to help you out. Truth be told, there are dozens of products out there that make social media pretty simple.

You’ve probably heard about Buffer and HootSuite, but today we’re going to dive into seven cutting edge products that could make your life way more comfortable. We’ve also rounded up 10 more for our blog, which you can find in the link in our bio.

1. Publer
2. Content Studio
3. Promo Republic
4. Later
5. Socialmonials
6. Social Bee
7. Missing Letter

Publer

All right. Let’s jump right in. First up is Publer, which lets you customize, preview, and schedule up to 500 posts simultaneously all across major social networks using a multipurpose creator, bulk media uploader, CSP file, or RSS feed. For comparison, Buffer’s pro plan allows you to have only one hundred posts in your queue at any given time.

And Publer also stands apart from the competition by letting you easily add your watermark to images and videos. And it’s available for a limited time on most, starting at just thirty-nine dollars.

Content Studio

Next up is Content Studio, which gives you high powered personal content recommendations, letting you create content for multiple channels, manage your teams, and optimize for SEO right in the Post editor. It’s pretty sophisticated and using automation recipes. You can easily set up evergreen content recycling or configure rules for how you want your post to go out.

Plus, with features like White Label Reports, a content spinner for quick rewriting link shortener integrations, and a broader range of publishing platforms. Content Studio is super agency friendly.

Promo Republic

Our third alternative is another CMO partner from Promo Republic, which has over 7500 social media post templates and over 100000 stock images, plus a carnival-like graphics editor. That way, you don’t have to leave the tool for social post inspiration or creation. And with standard post scheduling and calendar view, you’ve got the whole process covered.

Later

The next alternative to Buffer is Later. A tool that is known for its direct Instagram scheduling. You can create a shopping mall feed like the buffer shop grid and multiple links to a single post for a shopping mall feed.

Socialmonials

Another app you can use is Socialmonials focuses on building campaigns with 16 different campaign layouts. You can run sweepstakes optimized for sharing, upload videos to YouTube, and use the Social CRM to manage who downloads or refresh prospects for outreach later on.

Social Bee

Next on the list is Social Bee. Social Bee is an all in one social media tool that lets you schedule post curated content and grow an audience. Category based scheduling means you can make sure you’re evenly posting about the topics you or your clients care about and building evergreen posting into your workflow.

Missing Lettr

The last tool we want to highlight is Missinglettr because it’s distinct from the other tools on this list and still worth mentioning. The tool actually takes blog content and automatically turns it into social ready posts spread out over a year. So no more complaining about how time-consuming social media management is. This tool truly does the work for you using AI and machine learning, creating post copy with hashtags, so you don’t have to.

As we said, there are loads of tools on the market. If you still haven’t found exactly what you’re looking for, you can email us to find a tool or service you are looking for.  If you enjoyed this content leave us a comment down below, and let us know which tool you prefer and why. Last but not least we have an extensive marketing blog, check it out for more marketing secrets!

The post 7+ Buffer Alternatives | Best Social Media Schedulers appeared first on Shane Perry Marketing.

source https://shaneperrymarketing.com/blog/7-buffer-alternatives/

Looking for Zoom Alternatives? Read the full article: Top 5 Zoom Alternatives For Better Remote Communication ▸ https://t.co/jn...

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Top 5 Zoom Alternatives For Better Remote Communication. With everyone flocking to zoom, you might be finding the service laggin...

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Top 5 Zoom Alternatives For Better Remote Communication

Blogpost: https://shaneperrymarketing.com/blog/top-zoom-alternatives/

Podcast: https://podcasts.bcast.fm/e/pnl4446n

Website: https://shaneperrymarketing.com/

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Top 5 Zoom Alternatives For Better Remote Communication

With everyone flocking to zoom, you might be finding the service lagging in, behaving a bit more unreliable than usual.

You might also be concerned about the recent privacy and security issues that have been coming to light, but it looks like remote communication is here to stay.

So we wanted to give you a virtual hand by rounding up a list of great zoom alternatives. We’ve sorted our picks into four categories.

1. Sales and marketing
2. Team communication.
3. Customer support
4. Simple calls.

Let me take you on a tour of some of our favorites.

Meet Fox

First up, there’s Meet Fox, which we recommend for consultants and coaches who want to say goodbye to day to day administration. This no download alternative enables you to book and host video meetings and get paid all in one place bonus.]

Live Webinar

If you’re looking to create an ultra interactive experience for your audience, then Live Webinar is the tool for you. You can live stream your webinars to various platforms, customize a meeting room to boost brand recognition and add polls to interact with viewers. Plus, make sure your people are engaged even when you’re not in the place with video pop-ups.

Be Live

The third tool I want to highlight Be Live, which, if you can’t tell by the name, help you believe this is every live streamer, new best friend because it makes it way more comfortable for you to engage with your audience in real-time and even plan videos when you’d instead be kicking back on the couch.

Eight by eight

Next up is an entirely free meeting tool called 8×8, a popular choice among professionals for meetings with fewer than 50 people. Unlimited sessions, unlimited duration, eight by eight is a gift that seriously keeps on giving for internal meetings that result in action items. We recommend the Ueber conference. It’s an extremely easy to use intuitive interface that requires no download but does come with a custom hold music feature.

Skype

Our 5th and final tool is an oldie but goodie Skype.

This probably isn’t the first piece of tech you’d think of when it comes to professional online meetings. But the classic communication tool lets you host video calls for up to 50 people for free. It’s perfect for get-togethers with family friends and happy hours or to catch up with a client. We know the best video conferencing tool depends on several factors, including your use case customers’ goals in the budget.

And subscribe to our marketing blog for more tips, tricks, and tools for building your online business.

 

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source https://shaneperrymarketing.com/blog/top-zoom-alternatives/

Five Key Tips On How To Choose An SEO Agency https://t.co/2lpZGeSvKr #shaneperrymarketing #socialmedia #SEO #digitalmarketing

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How To Choose An SEO Agency

Podcast: https://podcasts.bcast.fm/e/m1n2qr08

Blogpost: https://shaneperrymarketing.com/blog/how-to-choose-seo-agency/

Service: https://shaneperrymarketing.com/seo/

Homepage: https://shaneperrymarketing.com/

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Five Key Tips On How to Choose an SEO Agency

A right SEO agency can make a massive difference to your business. With the right team behind you, you can see more call sales and a positive return on your SEO investment. That’s why you should take care in choosing an SEO agency for your business. If you’ve googled the best SEO agencies stop right there, you should not hire the first agency on the list.

As an owner who works at a reputable Hawaii SEO agency, here are five tips to help you narrow down that list of best SEO agencies from the search results.

1. Know your business goals
2. Research the company’s expertise
3. Have a budget in mind
4. Evaluate their transparency
5. Get real proof

I’ll start with three tips you can try before getting in touch with an SEO agency.

Know your business goals

You really shouldn’t make any partnership decisions before outlining your business goals. Approaching an SEO agency and telling them you want to show up in search engines isn’t enough. Also, it’s pretty vague. If you choose the wrong agency, you’ll pay for a whole lot of nothing.

Some slightly more specific goals you can consider are getting more customers through sales or leads, improving brand awareness, gaining more industry recognition. And or building a more reliable reputation. You don’t only have to stick to those goals, but make sure whichever goals you choose to align with your brand.

Research the company’s expertise

Different SEO agencies have different capabilities to help you meet your goals. Some may only work in specific industries; some may offer additional services outside of SEO. There’s also a lot to know about SEO itself. Three significant parts of SEO are on-page SEO, off-page SEO, and technical SEO. You can get even more specific with e-commerce, youtube local SEO, etc.

Seo can impact your business in different ways. And you don’t want to partner with an SEO agency that doesn’t have e-commerce experience if you’re an e-commerce business. Make sure to do your research first.

Click here for expert SEO services.

Have a budget in mind

SEO isn’t free unless you do it yourself, but that’s a lot of ongoing technical work that I wouldn’t recommend doing if you are trying to run a business. Knowing how much you can spend on SEO can help you understand what you are willing to pay to achieve your goals.

There is a range of companies that offer “cheap SEO services” however, going with the cheapest option to save a few dollars can burn you in the end. For example, It’s like needing a new dining room chair and going with the cheapest option. You get it home, and it falls apart after a few weeks because of its poor construction.

The expensive chair might cost more initially, but it lasts for years in the end. If you go with cheap SEO services or “the best bang for your buck,” you might end up with a one-size-fits-all strategy. Some bad SEO practices can get you quick results but ultimately cause penalization of your site by search engines.

Evaluate their transparency

don’t be afraid to ask how the agency will inform you about what they’re doing to get results. You’re paying for their work, so you have a right to know where your investment is going. When choosing your SEO agency, you should know the processes in place for executing strategies. Like how they keep you in the loop on their progress towards your goals.

You should also know how they report results do they send over a document once a month with a bunch of numbers for you to interpret or do they prepare a custom report with valuable insights regularly. If they don’t tell you how they get results or at least how they communicate what they’re doing, you should probably look elsewhere for an agency. At Shane Perry Marketing, we make sure we communicate any new ranking movements, so you know where your site is at.

SEO isn’t some secret magical thing that a company does on the backend to instantly get you results. A reputable SEO agency should be open about what they’re doing to optimize their client’s results.

Get real proof

It’s easy to pretend that you’re something that you’re not on the internet nowadays. Any SEO agency out there can say they’re the best, but you need to find actual proof of this when you’re researching an agency. You might find case studies and testimonials on their website touting their excellent customer service and superior results, but they can control all that.

I’m not saying you should ignore all these things but be wary. Look for third-party reviews on sites like Facebook, Google, my business, Clutch, and Up To City. Also, don’t be afraid to ask the agency for references so you can learn about their client’s experience straight from the clients.

If you know any local business owners or managers who work with a specific agency, ask them about their experiences. Do your review research so that you can choose the best SEO agency that ads value to your team, goals, and brand.

Suppose you want to partner with an experienced SEO company that drives serious results to contact us to see if we’re a good fit. You can find reviews from our clients on the sites I mentioned above.

Read here for six SEO solutions that increase your website visibility. And last but not least, please consider subscribing to our blog.

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10 SEO Tips For WordPress Beginners

Podcast: https://podcasts.bcast.fm/e/0p8llrq8

Blogpost: https://shaneperrymarketing.com/blog/seo-tips-wordpress-beginners/

Service: https://shaneperrymarketing.com/seo/

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Three Fast Steps to Improve your SEO

Podcast: https://podcasts.bcast.fm/e/r183m0k8
Blog Post: https://shaneperrymarketing.com/blog/steps-to-improve-seo/
Services: https://shaneperrymarketing.com/seo/

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Eight Emailing Marketing Tips For 2020

Blogpost: https://shaneperrymarketing.com/blog/2020-email-marketing-tips/
Homepage: https://shaneperrymarketing.com/
Podcast: https://podcasts.bcast.fm/e/wlnq29z8

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Creating and Executing an Epic Social Media Marketing Strategy

Link to the blog post: https://shaneperrymarketing.com/blog/creating-social-media-strategy/

Link to homepage: https://shaneperrymarketing.com/

Link to social media page: https://shaneperrymarketing.com/social-media-marketing/

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Squarespace vs. WordPress in 2020 | Which Website Builder is Best https://t.co/CAPDdDkWTk #shaneperrymarketing #socialmedia #SEO #digitalmarketing

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Squarespace vs. WordPress in 2020 | Which Website Builder is Best https://t.co/T2aVcExNkA

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Squarespace vs. WordPress in 2020 | Which Website Builder is Best

Squarespace vs. WordPress

It’s Shane Perry and I’m here to settle the debate of the decade, Squarespace or WordPress.

So I’m not actually going to determine a winner, but depending on your use case and skill level, either one is an awesome option for building your website. So instead what we’re going to do is a side by side comparison of Squarespace and WordPress in five different categories to give you the latest information and help you decide which one is best for you category.

Ease Of Use Comparison

Number one, ease of use. While Squarespace does have a slight learning curve, it’s not nearly as complex as WordPress, largely because Squarespace doesn’t have as many options with a sizable collection of templates and a variety of fonts and colors, you can easily switch up your content and style.

Plus, the drag and drop block editor makes it easier to add images, videos, and audio without using code. On the other hand, WordPress is definitely not for beginners when it comes to the back end. Over the years, the user interface has grown to a full-fledged CMS platform that offers better control over website design and functionality. There are both coatless and coated builders available for WordPress and the right themes and plugins can help you build a website drag and drop style.

That said, you’ll still want a basic knowledge of HTML and text to create or customize your website on WordPress.

Templates And Theme Comparison

Category number two templates and themes. WordPress has the biggest collection of themes compared to any website builder. I’m talking thousands of templates but is more always better? Let’s see Squarespace.

It features a variety of 110 templates across 14 categories, including blogs, travel, photography, online stores, and so on. With so much to cover, there aren’t many templates per category, but of course, everything from the font to the images to the content can be customized. Plus, all of the templates are mobile, responsive, meaning you don’t need to do any extra work for mobile and desktop users. WordPress themes, on the other hand, are plentiful.

However, not all of them are as polished. Since WordPress is an open-source and anyone can create themes, it’s also not super easy to switch up your theme. Aspecific plug plugins and functionality may not be one size fit all. You may also have to put in extra work to ensure your site is optimized for mobile and desktop users.

Features Comparison

Category number three features. Both website builders are loaded with quality features. But let’s break down how these two hold up based on builtin SEO systems and e-commerce compatibility. First up, SEO, every Squarespace website has basic SEO built-in, meaning they’re automatically SEO friendly. Your data is automatically structured, your site map is automatically generated and linked and meta tags are automatically generated. Amazing, right? WordPress also provides some SEO friendly themes, but the real power of SEO on WordPress comes from the plugins with a plugin like used.

For instance, you’ll learn exactly what you need to optimize your title tags, metadata, and descriptors next. Content management system. Squarespace is a hosted CM’s drag and drops website builder, which means it has ECMS that you can use on any browser. Alternatively, WordPress is a CMS, which means you can build a fully customized website with complex functionality using the WordPress CMS.

This is a super powerful tool that lets you do post scheduling, comment management, multi-author advantage, and multilingual settings. But to unlock the WordPress VMS, you’ll need to pass a pretty steep learning curve.

If you’re interested in SEO help you can find our services here.

eCommerce Comparison

Finally, e-commerce compatibility. The obvious choice for e-commerce store owners in the past few years has been Shopify. But both Squarespace and WordPress are fully e-commerce compatible and offer cheaper options. Squarespace offers an all in one solution for e-commerce from its business plan and up and with polished templates and tools, it’s pretty easy to set up shop.

Keep in mind, Squarespace is only compatible with Stripe and PayPal for payment processing on WordPress. You’ll need a plug-in like e-commerce to transform your website into an e-commerce haven.

Once you do, though, while commerce has you covered with every tool you need straight out of the box and more flexible payment processing through Google Checkout to checkout pioneer and Bitcoin category for extensions and plugins, WordPress has fifty-five thousand plugins.

Squarespace is still a little new to the app game. They’ve recently launched Squarespace Extensions, which has third party apps mainly for e-commerce store owners, for example, after ship and Easy Ship help you manage your fulfillment and shipments.

It’s also worth noting that the apps are developed in-house so they work seamlessly with Squarespace and can be trusted. WordPress is plugins, on the other hand, have the ability to unleash the builder’s full power. As I mentioned, there is no shortage of apps to choose from. A few favorites among the apps IMO team include Elementary, one of the most popular drag and drop page builders available, and Yoast SEO.

Pricing Comparison

Category number five pricing. I know you’re a budget-savvy bunch, so now it’s time to talk. Which builder offers you more bang for your buck? The four premium plans of Square. Space range from twelve dollars to forty dollars per month, and if you choose to pay annually, you get to save around 13 to 30 percent depending on the plan. While WordPress is a free option, you’ll still need to shell out some bucks for hosting theme’s e-commerce integrations, plugins, and development costs.

Depending on your project, this cost can vary, although some number crunching suggests the starting investment for a WordPress site will run you around one hundred and thirty-nine dollars to two hundred dollars with some lower recurring costs.

We want to hear from you. Which website builder has won you over? Is it Squarespace for the simplicity and easy learning curve, or is it WordPress for its tremendous potential and functionality? Let us know down below which one you prefer. Subscribe to our blog for more help with leveling up your business.

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Creating and Executing an Epic Social Media Marketing Strategy https://t.co/JolK4iMyCQ #shaneperrymarketing #socialmedia #SEO #digitalmarketing

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Creating and Executing an Epic Social Media Marketing Strategy

Today, we’re going to talk about eight steps to creating and executing an epic social media marketing strategy. Our company helps small businesses grow with our marketing strategies and services. So make sure to follow us to learn tips, tricks, and strategies to grow your business and fuel your brand.

Research Your Competition

Step number one is to research your competition. Now, this might sound like a no-brainer, but really, if you spend the time and energy in the beginning, understanding where your competitors are, what channels they’re producing on, what profiles, and what social channels they’re on, it really helps you identify where you should be focusing your efforts and where you should be spending your time.

Now, additionally, you may be able to understand and find some new channels or new profiles that you should start, where you can jump in first, and really be the thought leader in that space. If your customers are there, you should be there, too, and if you can get there before your competition does, it’s a win-win for everybody.

If your customers are there, you should be there, too, and if you can get there before your competition does, it’s a win-win for everybody.

Pick Your Social Media Platforms

Step number two is to pick your social media platforms. You’ve already done your research. You’ve already found where your competition is. Now you have to identify which platforms you’re going to be spending your time and energy on. Now, running a social media campaign is not the simplest thing in the world to do. It takes time, energy, money, commitment, focus, to achieve your goals, so you have to identify where do you want to be.

Where can you commit to being, and what do those channels look like. There’s a bunch of social media platforms to choose from, Facebook, LinkedIn, Google My Business, Twitter, Pinterest, Instagram, and many more. Pick the ones you’re familiar with, start there, and create a plan to grow as you see success in the channels you’re on.

Outsource Or Keep It In House

Step number three is to decide if you’re going to hire, outsource, or enlist the help of somebody else.

Now, it may make sense to hire somebody new into your company who can help you to achieve the goals that you want. Maybe you don’t have the time, skill or experience, or even the desire, to run your own social media channels, so hiring somebody, and bringing them into the company, may make sense for you. You could outsource.

You can outsource to a full-scale marketing agency (which is what we are). Obtaining professional guidance will help you to achieve your goals by creating more user-generated content. Another option is to outsource to friends and family, depending on what your business is and what your goals are. Don’t feel that all of the focus, energy, and the time has to be on your shoulders. As long as you’ve got some people in your organization that is willing that may be a great opportunity, as well.

Contact us if you are looking to create a social media plan and need help executing it.

Finally, you want to decide, is it worth it to you? Social media is all about pulling back the curtain and allowing people to see what your business truly is, and what your business means. Sometimes it may not make sense to bring in an outsourced party, or a third party, or even just an individual who doesn’t represent your business at its core.

If you can produce that voice authentically yourself, we highly recommend that that’s the way that you go. You can try a couple of different things, and as long as you achieve the goals you’re looking for, then it’s a win.

Content Research

Step number four is to research the type of content you want to be posting. What are your customers looking for? Once you’ve identified what kind of content they want, then start to work on producing that. You can also balance this by generating additional content from people outside your organization, such as blog posts, other DIY companies, or networks. You can augment a lot of the material that you’re producing with third-party resources that can help to shore up the content that you’re posting on a consistent schedule.

Now, you want to make sure that the content you’re posting is highly valuable. Look at it. If this is something you would want to read or see, in your timeline or feed, then that’s the kind of content you should be producing. If you don’t find value in it, neither will your customers, so ensure that the value is there.

Create A Posting Schedule

Step number five is to create a posting schedule. People love consistency if you can create a calendar where you’re consistently posting, regardless of the platform, or the channel that it’s on. You’re always posting the same kind of content that they are expecting, you can start to increase your engagement. And you can begin to teach people that, on certain days and certain times, they can expect to see specific types of content from you. Maybe on Saturdays, you post a blog, on Mondays, you post a motivational quote, on Wednesdays, you post pictures from around the office.

Here’s a platform that we use to schedule our content, Instapro.ai.

Choose your schedule, define what that looks like, and then stick with it. You’ll see your engagement go up, and your consumers will love it.

Utilize A Budget

Step number six is to utilize a budget. Now, this is a step that a lot of people skip. Unfortunately, if you skip on using a budget to promote and increase your engagement, you’re hoping to be found by random chance. Most algorithms for social media networks don’t produce organic results, so you can’t always rely on that. You also can’t rely on just randomly showing up in people’s timelines or feeds and hope that you’ll see the success. By having a budget, it doesn’t even have to be a massive one, but by having a small budget for boosting posts, sponsoring content, or just increasing engagement, you can see a lot more value as time goes on.

This is also a great way to find new customers, people that haven’t heard of you before, or people that haven’t engaged with your content in the past. If you bring them into the content fold, you bring them into your social media profiles and platforms, just a little bit of spending can result in a significant increase for your engagement and the number of people that are communicating with you over social media.

If you’re looking for help to run ads check out our PPC Management Page.

Optimization

Step number seven is to optimize. Don’t skip this part. Just because you’ve made a plan, and it looks great on paper, doesn’t mean that it can be executed well. Or that you’re getting the results that you’re looking for. By optimizing after you’ve received the data, this allows you to change up your schedule. Also, it can allow you to change up content, to change the posting that you’re doing, to achieve maximum results.

Take a look at your analytics. Every social media platform will have analytics of some sort. See what your engagement looks like. What do your clicks look like? How many comments or shares are you getting? These are all things you want to keep an eye on, and if you find that you’ve got specific content that is generating better engagement and better results, that’s the kind of content you want to stay producing.

If you’ve got content that, honestly, it’s just mediocre, and it’s not getting what you’re looking for, pull that out of the posting schedule and find new styles of content to put in there. You never want to clog up a user’s feed with something that’s not valuable to them, so by optimizing your content schedule, it saves you time, increases your engagement, and produces an excellent value for your consumers.

Engage

Tip number eight, engage. You have to engage with your customer base. If people are leaving comments, they’re liking, and they’re sharing, they’re asking questions, they’re sending messages, you have to engage with them.

You need to make sure that you are as available to them as they are to you. You’re interrupting their social media experience or their social media feed with content that you’ve spent a lot of time to produce, so you want to make sure that if they are taking their own time to engage with you, that you’re responding to them.

If they’re sharing your content, go and leave a comment, thank them so much for sharing. If they leave a comment with you, respond, or send them a message. Thank them for their question or their feedback. Drive them into your sales funnel. It could be another opportunity to answer questions or to produce additional customers, maybe even both. Social media is all about connecting with people. It’s a way for people to communicate with other people, so having natural language, natural communication, and proactively engaging with your consumers is a great way to ensure that they keep coming back, and they specifically keep coming back to you.

It’s A Return On Engagement

Finally, we’ve got a bonus tip for you. Keep in mind that the goal for social media is not supposed to be a return on your investment. Initially, the purpose of social media is to up your return on engagement. You’re looking to engage with customers and consumers in a safe place. A place they’re familiar with. By focusing on a natural language, and consistent communication with your customers, just because of that, you start to see that you will see an increase in sales, an increase in ROI, and an increase in brand ambassadors.

These are all things to look for, but really, focus on your engagement first. The return on investment will come, but you can’t be solely focused on that. Social media is not about sales. It’s about natural human connection and human language.

I want to thank you guys so much for reading. If you enjoyed the content, please like, share, and comment. Please leave us a note. Let us know what other kinds of content you’d like to see additional tips and strategies, and we’ll be sure to produce more content about subjects you’re interested in.

Check out some of our other top blog posts below:

3 Internet Marketing Services that Will Improve Your Business

Website Branding 101 | Learning The Key Basic Of Online Branding

Eight Instagram Marketing Strategies For Small-Medium Size Businesses

Top 10 Apps For Social Media Content Creation

Shane Perry Marketing Blog

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Eight Emailing Marketing Tips For 2020 https://t.co/R3NbJBfIbH

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Eight Emailing Marketing Tips For 2020

Hey, Shane Perry, here, and in today’s blog post, I’m going to be sharing with you eight email marketing tips for 2020. Here is a quick bullet point list of email marketing tips we’ll be talking about:

1. Don’t be spammy
2. Think about benefits
3. Keep it simple
4. Use stories
5. Keep your list clean
6. Always warm up your list
7. Be GDPR Compliant
8. Your Workflow

We know email marketing is not dead, and if used correctly, it can provide a significant source of revenue and leads.

So let’s get on to tip number one.

Don’t Be Spammy

Stop sending spammy emails that people don’t want to receive. Stop sending monthly company newsletters that people don’t want to get, that people ignore that they just kind of sit there.

Your open rate’s going to drop. That’s going to affect you. Stop trying to send out these pretty templated emails where you fill in the different boxes every month. Again, people do not want to receive these, and also, a lot of the time, people won’t even accept them because platforms like Google & their spambots will just filter them out and put them in the promotional part of your email, and they will not receive them.

Take a look at google’s spam filter in G-suit.

Think About Benefits

Tip number two, with every email you send, think what the benefit to the person receiving this email is? There needs to be a benefit, a use.

What is the reason that you’re sending someone that email? And it cannot be just to sell someone something. It needs to be linked to a benefit so that people get used to when they receive emails from you; they should open them because there’s always something good inside for them.

Keep It Simple

Tip number three. Keep it simple, stupid. Remember KISS. Every time you send an email, keep it simple, stupid. You want to be sending out simple emails. Don’t over complicate them, don’t fill them with loads of imagery. Don’t fill them with lots and lots of scrolling to get to the bottom where the benefit is. Keep it simple, really to the point. Lead with the value, pull people through, offer them something. If you want to sell to them, that’s fine, but you need to find a way that there is a benefit for them and keep it simple. Don’t dance around the house because people don’t want to read an essay.

Use Stories

Tip number four, use stories. People love a good story. It’s the reason things like “EastEnders” and the “Kardashians” are still going. These reality shows are all based around stories, and people want to know what happens. They get sucked into them, feel like they know these characters, and feel invested in the show.

If you’re looking to create engaging stories through social media connect with us here.

You want them to feel like that with your brand. If you can tie your offerings and what you’re trying to get across to people into the form of stories, you will find that you pull people into it more. It helps you build more rapport, build more trust, people will feel like they kind of know you more, and they’ll be looking out for your next email. They’ll be wanting to get your following email to find out what the next thing that’s happening in the story is. So if you can find a way to link your email communications to accounts, you win.

Keep Your List Clean

Tip number five: keep your list clean. List hygiene is critical. Suppose you are sending out emails to a load of out-of-date email addresses where they bounce, where your open rate’s terrible, the email sender monitors all of this. If your list hygiene is awful, they will stop sending as many of your emails out. It will affect your deliverability rate.

Every month make sure you’re looking at your list. Look at who’s been unsubscribing. What emails did you send? What can you learn from that? Look at who’s not opening those emails anymore. Have they not opened quite a few of them? If so, you need to send them through like a warm-up sequence. Whereas if they don’t reengage, you take them off the list. If you have got any hard bounces, you need to make sure you take those off your list.

Your goal is to try and get all of your emails being delivered, and when they are given, you want the majority of people to open those emails. Now, you’re not going to get people to open them every time because stuff comes up, but you want the majority of people on your list to open your email. If they’re not, then something’s wrong with your emails.

Always Warm Your List Up

Tip number six, always warm your list up. Build trust. This will massively help. When you bring people into your list, instead of bombarding them regularly with a load of random stuff, you need to take them through like an onboarding sequence.

Explain to people what content are they going to get from you? How often? What should they expect? Why should they be looking out for and opening it? You want to condition people from the very start that they don’t want to miss an email because if they do, they are going to kind of miss out on the story. Or they’re going to miss out on the latest deals or offers or whatever it is, the benefit but make sure that you warm your list up properly. Whereas if you’ve not emailed your list for quite a while, you need to kind of warm it up slowly. Take sections of that list to send to.

Don’t just start running it and trying to send it out to 80,000 people because if you get a load of hard bounces, unsubscribes, it’s going to send the wrong metrics to your email service provider, and you’re going to end up in problems. So don’t do that. Make sure you warm your list up slowly. So before we get onto the next point, I’d love to know are you currently using email automation in your business? Hit yes or no in the comments below.

Let me know and let’s get on with the next point.

Be GDPR Compliant

Tip number seven, do not forget about GDPR. Yeah, if you’re in the EU, and you’re sending emails, you need to make sure you’re following the rules. If people sign up for your email list, they need to correctly tick a box to say that they want to receive email communications from you. You can’t have it pre-ticked, you can’t just take your email list and go yeah, I’m just going to sign them up to it, you can’t do that.

There’s fines, penalties, a whole host of bad stuff. Don’t do it, just make sure you’re communicating the value of somebody opting into that list. Just stress the point, they can sign out at an end. They can opt-out of any future emails. That you don’t spam, you don’t rent their lists or sell their data. Just be upfront and clear. Lead with value, and people will opt-in if the amount is significant enough for them to give you their email address and opt in to your list to say yes, you can email me. Whereas if you’re just saying we’re going to kind of send you the odd email here and there, there’s no real value statement. People just won’t tick the box.

Your Workflow

Okay, number eight. Your workflow. You should be using something like Klaviyo, something that enables you to set up email workflows.

Instead of having to go in every time, build out a new email and hit Send, you’ve already built it out. You’re continually building out emails in an ever-ongoing sequence so that when people opt into your email list, they go into whatever flow you’ve set up. They’re able just to go through at a frequency that you set out, and they’re automatically receiving emails based on whatever way you’ve set your email flow up.

If you haven’t done that, you need to look at email automation. You also need to be setting up streams so that you’re doing the work once, and it’s able just to go off. People can kind of segment themselves on autopilot, receive email communications automatically. It’s the future of email. You do not want to be just sat there having to hit send every day or every week or every month. Definitely look at email automation.

So those are my email tips for 2020. I’d love to know how many of those you’re currently using or what you’re going to try. Again, let me know in the comments below if you’re now using email automation or not with a yes or a no. If you’ve liked this blog post, make sure you hit the share it with your friends, and if you’re new and you want content like this, then consider subscribing. I’ll see you in the next blog post.

Also, check out more of our blogs here.

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Easy SEO Tips For Photographers

I think that photographers talk about SEO a lot and that’s because there are a lot more photographers in the world because of technology. Most of the time the word SEO scares people; it just sounds scary or math-related. SEO stands for Search Engine Optimization. Search engines are sites like Google, Yahoo, Bing, YouTube, and even Facebook can be like a search engine. The one thing that all these sites have in common is they’re trying to help people find what they’re looking for.

What Do Search Engines Do Exactly?

When we go and search for something inside one of these search engines, their job is to match the findings closest to the websites that are available. It is all really about what we type here, and what we type is text. The main job of search engines is to provide the most relevant information to what someone is searching.

There are certain optimization tricks we can do to your websites and blogs and even our social media by using specific terms that are related to the search queries that people are doing.

Check out some of our SEO services here.

SEO Tips For Photographers

SEO helps search engines know that your site has quality content. That way if your potential clients put in keyword terms, these search engines can pull up your site. Nowadays, Google is very interested in local search. Sometimes you’ll see the maps and the people around you showing up first on the search results. The results will change by where you’re typing and what you’re typing as a query.

If I type in “destination wedding photographer” and I’m in Maui, I’m going to get different results if I go to Oahu, and I type in the exact term because search engines are crawling and searching more for local content. SEO is basically boosting or doing certain things on your website to get found easier by specific terms, phrases, and keywords. Although there is a lot more work that goes into ranking your website online here are a few tips.

1. Spend time researching what you’re audience is interested in
2. Provide local content that is relevant to your desired searchers
3. Be consistent with your blogging and don’t fall behind
4. Optimized your site for conversions

Connect with us if you are a photographer that needs help optimizing your site. We have helped many photographers rank above their competition to help searchers choose them rather than their competitors. Contact us here.

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What to Know About Facebook Ad Objectives

Often, Facebook advertisers put so much focus on their creativity, message, and targeting, that they overlook their settings. While creative may be an essential part of your advertising strategy on Facebook, it won’t drive the results you’re looking for if you don’t implement the proper objectives and settings for your campaign.

So let’s take a deep dive into Facebook’s campaign objectives and parameters so that you know what decisions to focus on during set up. And along the way, we’ll discuss how to set your next campaign up for success.

Facebook’s Ad Auction

Let’s start! As we know, Facebook’s ad auction relies on algorithmic learning to make decisions. To reach your advertising goals on Facebook, you need to provide the algorithm with the right information. As well as signals to enable this learning period. This is done during your campaign set up, from your objective to your ad set optimizations settings, bid strategy, and budget.

Setting Up Ad Objectives

Objective: This is is the first, most crucial decision you’ll make when creating your new campaign. When selecting your campaign objective, you will be given three options: awareness, consideration, and conversion. These options tell the algorithm what your ultimate goal is.

Optimization settings:

Now that you’ve selected your objective and named your campaign, you’ll head into your ad set. This stage is all about your settings, which will include the optimization event and ad delivery. The optimization event is the critical indicator of success for the algorithm. This is a crucial decision as your choice tells the algorithm what you consider a success for your chosen objective.

Furthermore, your optimization for ad delivery selection tells the algorithm how to deliver based on this event, whether that’s conversions, landing page views, or impressions. And over time, the algorithm will learn from these signals and begin to understand the optimal path for ad delivery.

Bid Strategy & Budget Control

Your bid strategy and budget control the algorithm by telling it how much you’re willing to spend overall and per event. With each of these selections, the algorithm will begin to learn how to drive volume at the right cost for your objective efficiently. So, as you can see, your goal and settings play a huge role in the success of your Facebook campaigns. I hope you found this helpful, and if you want to read more helpful tips check out our full marketing blog.

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How to set up a Smart Shopping campaign In Google Ads

In this how-to blog post, we’ll walk you through how to set up a smart shopping campaign.

• You must first create a data feed Include your product information in a Merchant Center account.
• Next, you must ensure that you meet the requirements of the Smart Shopping campaign.
• To get started, log in to Google Ads and create a new campaign.
• Choose your goal Choose “Shopping” as the campaign type.
• Connect the drive to your Merchant Center account.
• Choose the country where you want to sell your products.
• Choose “Smart Shopping campaign” under “Campaign subtype”.
• Set your budget
• Upload assets, including your logo and high-quality picture, and a message representing your business.
• Then submit your campaign

After setting up the campaign, wait at least 15 days without making changes Machine learning performance improved You will see the results after a while Please visit the Help Center for more information on smart shopping campaigns

The post How to set up a Smart Shopping campaign In Google Ads appeared first on Shane Perry Marketing.

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Three Fast Steps to Improve your SEO Onsite Today

Three Fast Steps to Improve your SEO Onsite

In today’s digital marketplace, being visible online is fundamental. You need to attract traffic to generate leads. For your website to appear as one of the top search results on Google, you need to work on your SEO strategy.

So what is SEO?

Search Engine Optimization is the practice of increasing the quality and quantity of your website’s traffic through organic search engine rankings. The content and source code of your website are both factors important in SEO. They help your users understand whether the content of a page is relevant to the query. Here are Shane Perry’s three easy steps to improving your SEO on-site.

1. Optimize for mobile
2. Produce high quality
3. Research the right keywords

Optimize for mobile: Over 55% of online searches come from mobile, and so your website must be designed to work with different load times and screen sizes so that you’re not turning away any visitors.

Produce high quality, relevant content: Keeping your content recent, relevant, and of high quality will keep your target audience engaged.

Make sure you’re using the right keyword so that your content is valuable to them. Improve your page loading speed: According to research, 50% of users will abandon a website if it takes longer than three seconds to load.

You can work on your loading speed by reducing the number of plugins, compressing the images, making sure your code is clean and improving the server’s response time. Remember – Your SEO strategy might take some time to perfect, but the long term results will benefit your business.

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10 SEO TIPS FOR WORDPRESS BEGINNERS

WordPress SEO is an important topic, but it’s often difficult for beginners to navigate. Follow these tips and you’ll be well on your way to an effective, long-term SEO strategy.

CHOOSE THE RIGHT WORDPRESS HOSTING PROVIDER

Here are 3 things your WordPress host should provide, and why they’ll help improve your SEO:

– Performance: The faster your site loads the better. At a minimum, your host should offer PHP 7+, HTTP/2, and some type of caching. – Security: If your site gets hacked, your rankings will drop. Look for a host that performs routine security checks, implements a firewall and has security built-in to their platform. – SSL Certificate: SSL certificates impact performance & security, not to mention your search engine rankings. Your host should provide a free SSL certificate, and help you load your entire site over https.

INSTALL AN SEO PLUGIN

WordPress is one of the most SEO-friendly content management systems (CMS). However, WordPress alone won’t land you on the first page of Google. You need the help of a plugin.

Here are some of the things you can do with SEO plugins: custom SEO titles & <meta> descriptions, include Facebook Open Graph & Twitter Card data, automatically generate an XML sitemap, and receive content analysis & feedback.

SETUP CUSTOM PERMALINKS

A permalink is just another term for a page’s URL. By default, WordPress permalinks are not the most SEO-friendly. Fortunately, there’s a simple way to fix this.

– Login to your WordPress admin area – Go to Settings > Permalinks – Change your setting to include the “Post name” – Click Save Changes

OPTIMIZE YOUR SITE’S CONTENT

Optimizing your content is arguably the most important part of a successful SEO strategy. Writing high-quality content is not easy. Here are a few characteristics of high-quality, SEO-friendly content:

– Update your content when new information becomes available – Routinely publish new articles. Search engines like to see fresh content. – Link out to useful resources. This includes your own content, as well as other websites you follow. – Include multimedia content. Video, audio, infographics, charts & graphs make your content stand out. – Answer common questions. Find out what your audience needs help with and provide solutions. 

KEYWORD-RICH SEO TITLES & META DESCRIPTIONS

SEO titles & meta descriptions appear on search engine result pages (SERPs). Search engines use these words & phrases to match your page with a user’s search query. The more relevant your title & description, the more likely you’ll show up in the rankings for a similar search.

OPTIMIZE & COMPRESS IMAGES

Studies have shown that content with at least one image ranks higher than content that lacks an image. Not only should you include images within your content, but there are several things you can do to maximize their benefit.

– Rename image file names before uploading them. Use descriptive names that include your content’s keywords. – Add alt text & captions. Accurately describe what’s happening in the image.

In addition, compressing your images will provide a performance boost. Keeping your images small and lightweight will speed up the loading of your site, and search engines love a fast-loading site. 

INSTALL A CACHING PLUGIN

Your hosting company should offer some type of caching. In some cases, your host’s caching will be all you need to optimize your site’s speed. However, if your host allows it, you should look into a caching plugin for additional performance benefits.

ONLY INSTALL QUALITY PLUGINS

Poorly-developed plugins can hurt your site in a couple of ways. They are often the cause of performance issues, which will slow down your site. Even worse, they sometimes include vulnerabilities that allow hackers to gain access to your site.

Look for plugins that have at least a 4-star review, are used on a large number of other sites (active installs), and are compatible with your version of WordPress.

SUBMIT A SITEMAP TO GOOGLE SEARCH CONSOLE

A sitemap is a file that tells Google which pages on your WordPress site it should include in its results.

SHARE CONTENT ON SOCIAL MEDIA

Social media sharing will certainly increase your content’s exposure. The more active you are on social media, the more traffic your site will receive. Some of the least-suspecting content can go viral within a matter of hours.

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