How to set up a Smart Shopping campaign In Google Ads

In this how-to blog post, we’ll walk you through how to set up a smart shopping campaign.

• You must first create a data feed Include your product information in a Merchant Center account.
• Next, you must ensure that you meet the requirements of the Smart Shopping campaign.
• To get started, log in to Google Ads and create a new campaign.
• Choose your goal Choose “Shopping” as the campaign type.
• Connect the drive to your Merchant Center account.
• Choose the country where you want to sell your products.
• Choose “Smart Shopping campaign” under “Campaign subtype”.
• Set your budget
• Upload assets, including your logo and high-quality picture, and a message representing your business.
• Then submit your campaign

After setting up the campaign, wait at least 15 days without making changes Machine learning performance improved You will see the results after a while Please visit the Help Center for more information on smart shopping campaigns

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Three Fast Steps to Improve your SEO Onsite Today

Three Fast Steps to Improve your SEO Onsite

In today’s digital marketplace, being visible online is fundamental. You need to attract traffic to generate leads. For your website to appear as one of the top search results on Google, you need to work on your SEO strategy.

So what is SEO?

Search Engine Optimization is the practice of increasing the quality and quantity of your website’s traffic through organic search engine rankings. The content and source code of your website are both factors important in SEO. They help your users understand whether the content of a page is relevant to the query. Here are Shane Perry’s three easy steps to improving your SEO on-site.

1. Optimize for mobile
2. Produce high quality
3. Research the right keywords

Optimize for mobile: Over 55% of online searches come from mobile, and so your website must be designed to work with different load times and screen sizes so that you’re not turning away any visitors.

Produce high quality, relevant content: Keeping your content recent, relevant, and of high quality will keep your target audience engaged.

Make sure you’re using the right keyword so that your content is valuable to them. Improve your page loading speed: According to research, 50% of users will abandon a website if it takes longer than three seconds to load.

You can work on your loading speed by reducing the number of plugins, compressing the images, making sure your code is clean and improving the server’s response time. Remember – Your SEO strategy might take some time to perfect, but the long term results will benefit your business.

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10 SEO TIPS FOR WORDPRESS BEGINNERS

WordPress SEO is an important topic, but it’s often difficult for beginners to navigate. Follow these tips and you’ll be well on your way to an effective, long-term SEO strategy.

CHOOSE THE RIGHT WORDPRESS HOSTING PROVIDER

Here are 3 things your WordPress host should provide, and why they’ll help improve your SEO:

– Performance: The faster your site loads the better. At a minimum, your host should offer PHP 7+, HTTP/2, and some type of caching. – Security: If your site gets hacked, your rankings will drop. Look for a host that performs routine security checks, implements a firewall and has security built-in to their platform. – SSL Certificate: SSL certificates impact performance & security, not to mention your search engine rankings. Your host should provide a free SSL certificate, and help you load your entire site over https.

INSTALL AN SEO PLUGIN

WordPress is one of the most SEO-friendly content management systems (CMS). However, WordPress alone won’t land you on the first page of Google. You need the help of a plugin.

Here are some of the things you can do with SEO plugins: custom SEO titles & <meta> descriptions, include Facebook Open Graph & Twitter Card data, automatically generate an XML sitemap, and receive content analysis & feedback.

SETUP CUSTOM PERMALINKS

A permalink is just another term for a page’s URL. By default, WordPress permalinks are not the most SEO-friendly. Fortunately, there’s a simple way to fix this.

– Login to your WordPress admin area – Go to Settings > Permalinks – Change your setting to include the “Post name” – Click Save Changes

OPTIMIZE YOUR SITE’S CONTENT

Optimizing your content is arguably the most important part of a successful SEO strategy. Writing high-quality content is not easy. Here are a few characteristics of high-quality, SEO-friendly content:

– Update your content when new information becomes available – Routinely publish new articles. Search engines like to see fresh content. – Link out to useful resources. This includes your own content, as well as other websites you follow. – Include multimedia content. Video, audio, infographics, charts & graphs make your content stand out. – Answer common questions. Find out what your audience needs help with and provide solutions. 

KEYWORD-RICH SEO TITLES & META DESCRIPTIONS

SEO titles & meta descriptions appear on search engine result pages (SERPs). Search engines use these words & phrases to match your page with a user’s search query. The more relevant your title & description, the more likely you’ll show up in the rankings for a similar search.

OPTIMIZE & COMPRESS IMAGES

Studies have shown that content with at least one image ranks higher than content that lacks an image. Not only should you include images within your content, but there are several things you can do to maximize their benefit.

– Rename image file names before uploading them. Use descriptive names that include your content’s keywords. – Add alt text & captions. Accurately describe what’s happening in the image.

In addition, compressing your images will provide a performance boost. Keeping your images small and lightweight will speed up the loading of your site, and search engines love a fast-loading site. 

INSTALL A CACHING PLUGIN

Your hosting company should offer some type of caching. In some cases, your host’s caching will be all you need to optimize your site’s speed. However, if your host allows it, you should look into a caching plugin for additional performance benefits.

ONLY INSTALL QUALITY PLUGINS

Poorly-developed plugins can hurt your site in a couple of ways. They are often the cause of performance issues, which will slow down your site. Even worse, they sometimes include vulnerabilities that allow hackers to gain access to your site.

Look for plugins that have at least a 4-star review, are used on a large number of other sites (active installs), and are compatible with your version of WordPress.

SUBMIT A SITEMAP TO GOOGLE SEARCH CONSOLE

A sitemap is a file that tells Google which pages on your WordPress site it should include in its results.

SHARE CONTENT ON SOCIAL MEDIA

Social media sharing will certainly increase your content’s exposure. The more active you are on social media, the more traffic your site will receive. Some of the least-suspecting content can go viral within a matter of hours.

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