What is SEO and How Does SEO it Work? https://t.co/mvgcyteKTL #shaneperrymarketing #socialmedia #SEO #digitalmarketing

What is SEO and How Does SEO it Work? https://shaneperrymarketing.com/blog/how-does-seo-work/ #shaneperrymarketing #socialmedia #SEO #digitalmarketing

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What is SEO and How Does SEO it Work?

What is SEO and How Does it Work?

In this blog post, we’ll cover what SEO is and how you can use it to increase traffic to your blog. In a recent survey, many of you asked us to create content to increase traffic for your website. One of the best ways to do that is to optimize your site for search engines. In this post, we’ll cover everything you need to know to get started with SEO. And by following the tips, you could easily add 1,000 more visitors to your website in a month.

The Basics

So let’s dive in. If you’ve researched how to increase traffic to your website, you’ve probably seen everybody talking about “Improve your SEO” on your site, but what does that really mean? Seo stands for Search Engine Optimization or just how easy it is for Google to find your website. Now there are several different search engines out there. There are search engines like Bing and Yahoo, Yandex, but 90% of searches are done on Google.

So that’s usually what we’re talking about when we say search engines. Basically, search engines go out and scour the web to find pages and index them in their catalog. It’s very similar to when you have a book, and at the end of the book, you have an index where it tells you where everything was discussed and the location. That’s pretty much Google and their indexing system as well on the web in the cloud. So let’s take a look at an example.

SEO Examples

Now,  a typical search page with results starts with ads listed at the top. This is what’s known as a knowledge graph and what it’s doing is it’s pulling in a result that might be further down on the page. Since Google thinks it’s answering the query really well, it’ll get shown up here as well as down further on the page. Then below all of that, you have organic results. Typically they’re about ten organic results on one page, and organic listings mean that these results aren’t paid at all.

They show up on Google because they’ve done a good job telling Google that this page is about this particular query. You have people also ask area, which shows the related searches that people will do on this topic. Now, fewer than ten percent of people will actually ever click on the next page. If they don’t find what they’re looking for on the first page, they’ll adjust their search criteria, and that’s why Google added in this ‘People Also Asked’ area, and here’s the biggest why SEO is so important for your website.

Learn more about local SEO here.

Relevancy

This first position usually gets the bulk of the clicks, between 35% and 40%. The second will get between 15% and 20%, and then the third position will get around 10%. That’s why it’s so important to make sure that your website is first on Google. But, how does Google even determine what should go on the first page? The biggest factor is relevancy. You want to make sure that your website is exactly what the searcher is looking for when they’re searching Google. Now Google uses over 200 factors to determine what’s relevant in their algorithms. There is no way that we’re going to be able to cover all of those, but if we can concentrate on a few, then we have a fighting chance to get seen in the search results.

In addition to relevance, you’ll also want to make sure that your site is useful. All that means is that when a user clicks on your site, the information they’re looking for is easily found. Think about the last time you searched. If you went to a page that you thought had the answer, but you had a hard time finding it on the page, did you stick around? Most people will click back and look for a different answer. So make sure that your site is also useful and that you’ve arranged the answers for the topic in a meaningful way that’s easier for readers to find what they’re looking for.

On-Page VS Off-Page

There are two main ways that you can work on SEO on your website, and they’re called on-page SEO and off-page SEO. On-Page SEO is simply telling Google and the reader that you have everything that they’re looking for. You have all the indicators that they’re looking for, and really, this means you have all the right keywords on your site. Now, on-page SEO is easier to deal with because most of the changes needed are within your control.

On-Page

For instance, if your site is is about barbeque, then you want to make sure that your site has the right keywords in the title, in the body, in the image descriptions. It also means you have supporting keywords in it like BBQ recipes, grill temperatures, types of meat, best BBQ grills and everything else that is related to that topic.

Off-Page

With Off-Page SEO, that means that you are making sure that other websites are linking back to you. These are called backlinks. Off-Page SEO is a little bit more out of your control because you’re relying on other people to believe that your site is worthy of a link. If you’re writing great content and networking with your industry or your topic area, then it shouldn’t be a problem.

If you don’t know where to start with the optimization of your own website check out how we can help you with our SEO services page.

Now we want to let you know, as we go through this SEO process, just realize that search engine optimization does take time. And sometimes it can be a little frustrating when you do not see the results fast. But if done properly, the results from your SEO efforts can last months or even years, depending on the topic you’re in.

Now that you know a little bit about what SEO is and how it can improve your site’s traffic, go out and start implementing what you learned. Get more awesome and in-depth digital marketing tips on our blog here.

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So I'm not actually going to determine a winner, but depending on your use case and skill level, either one is an awesome option...

So I'm not actually going to determine a winner, but depending on your use case and skill level, either one is an awesome option for building your website. Read more 👉 https://lttr.ai/YKuG #ShanePerryMarketing #Squarespace #Wordpress



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7+ Buffer Alternatives

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7+ Buffer Alternatives | Best Social Media Schedulers

7+ Buffer Alternatives

It’s no easy feat being an all-star social media manager plus a business owner at the same time. And you’ve probably tried a tool or two to help you out. Truth be told, there are dozens of products out there that make social media pretty simple.

You’ve probably heard about Buffer and HootSuite, but today we’re going to dive into seven cutting edge products that could make your life way more comfortable. We’ve also rounded up 10 more for our blog, which you can find in the link in our bio.

1. Publer
2. Content Studio
3. Promo Republic
4. Later
5. Socialmonials
6. Social Bee
7. Missing Letter

Publer

All right. Let’s jump right in. First up is Publer, which lets you customize, preview, and schedule up to 500 posts simultaneously all across major social networks using a multipurpose creator, bulk media uploader, CSP file, or RSS feed. For comparison, Buffer’s pro plan allows you to have only one hundred posts in your queue at any given time.

And Publer also stands apart from the competition by letting you easily add your watermark to images and videos. And it’s available for a limited time on most, starting at just thirty-nine dollars.

Content Studio

Next up is Content Studio, which gives you high powered personal content recommendations, letting you create content for multiple channels, manage your teams, and optimize for SEO right in the Post editor. It’s pretty sophisticated and using automation recipes. You can easily set up evergreen content recycling or configure rules for how you want your post to go out.

Plus, with features like White Label Reports, a content spinner for quick rewriting link shortener integrations, and a broader range of publishing platforms. Content Studio is super agency friendly.

Promo Republic

Our third alternative is another CMO partner from Promo Republic, which has over 7500 social media post templates and over 100000 stock images, plus a carnival-like graphics editor. That way, you don’t have to leave the tool for social post inspiration or creation. And with standard post scheduling and calendar view, you’ve got the whole process covered.

Later

The next alternative to Buffer is Later. A tool that is known for its direct Instagram scheduling. You can create a shopping mall feed like the buffer shop grid and multiple links to a single post for a shopping mall feed.

Socialmonials

Another app you can use is Socialmonials focuses on building campaigns with 16 different campaign layouts. You can run sweepstakes optimized for sharing, upload videos to YouTube, and use the Social CRM to manage who downloads or refresh prospects for outreach later on.

Social Bee

Next on the list is Social Bee. Social Bee is an all in one social media tool that lets you schedule post curated content and grow an audience. Category based scheduling means you can make sure you’re evenly posting about the topics you or your clients care about and building evergreen posting into your workflow.

Missing Lettr

The last tool we want to highlight is Missinglettr because it’s distinct from the other tools on this list and still worth mentioning. The tool actually takes blog content and automatically turns it into social ready posts spread out over a year. So no more complaining about how time-consuming social media management is. This tool truly does the work for you using AI and machine learning, creating post copy with hashtags, so you don’t have to.

As we said, there are loads of tools on the market. If you still haven’t found exactly what you’re looking for, you can email us to find a tool or service you are looking for.  If you enjoyed this content leave us a comment down below, and let us know which tool you prefer and why. Last but not least we have an extensive marketing blog, check it out for more marketing secrets!

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